Why Brochures Work
- Printed visitor information enhances the guest’s experience.
- Surprisingly in the digital age, brochures and maps provide access to information faster than the internet.
- Brochures are informative and facilitate better engagement between hotel hospitality staff and guests.
- Printed brochures, maps, and guides enhance the reputation of a hotel and its staff (caring, more friendly and helpful)
- Brochures displays provide the guests with all they need to know about their area.
- Print is easier to share.
- Brochures and Maps optimise the time spent engaging with visitors on queries.
- Brochures displays support local businesses.
For more insights on the thinking of hospitality professionals and visitor information, download the 8-page presentation here
Brochure Design Tips
Designing your brochure is just as important so check out 15 Ways to Make Your Sales Brochures Effective written by Janet Attard.
67%
of visitors will pick up a brochure
95%
of them will be influenced by these brochures
78%
will consider altering their plans
83%
have planned visits from picking up a brochure
51%
value discounts and coupons in brochures