- In this digital age, brochures and printed maps are very effective in providing information to the visitor. Having hardcopy information enhances the guest’s experience and facilitates better engagement between accommodation staff and their guests. Printed brochures, maps and guides enhance the reputation of a hotel and its staff, making their guests feel like they’ve really been assisted! It’s also a great way to build rapport as staff discuss options with their guests, building on the experience through engagement. Not only are they easy to share, but brochures are great for local businesses.
- 65% of visitors use brochure displays during their Visit.
- 59% visit a business or purchase something after being influenced from a picking up a brochure from a display
- 40% of visitors say brochures influence their unplanned stops
Making your brochures as engaging as possible is paramount! First, you need to understand the market and your customers, plan to attract Attention, Interest, Desire, and Action for best results. The images should sell your product or service – focus on what your customers want and what they need to know. It should be aesthetically pleasing with well designed and aligned headlines, text and graphics. Don’t make it too wordy! Use dot points to enhance readability. Give instructions on how customers should contact you to make a booking. Make it easy for them to contact you and allow for zero risk.