Making your brochures as engaging as possible is paramount! First, you need to understand the market and your customers, plan to attract Attention, Interest, Desire, and Action for best results. The images should sell your product or service – focus on what your customers want and what they need to know. It should be aesthetically pleasing with well designed and aligned headlines, text and graphics. Don’t make it too wordy! Use dot points to enhance readability. Give instructions on how customers should contact you to make a booking. Make it easy for them to contact you and allow for zero risk.
